My name is Marta Rich, and I love people. I’m drawn to everyone around me and love to strike up conversations with anyone and everyone, and see where those conversations go. I’m absolutely fascinated with what makes people tick—why they do the things they do, why they say the things they say. Everyone has a zillion interesting things to chat about—their past, present, future, their dreams, ideas, regrets, jokes, anything, I love it all.
“What I do”? I try to elicit smiles from everyone I see. I love smiling at people, and they usually smile back.
Oh do you mean what do I do for work? Currently, I am fortunate to spend all of my time working for Talisman, our wonderful little winery here in Sonoma that my husband and I started in 1993.
I oversee the winery’s sales & marketing, which can mean any number of things. I am lucky to have an incredible manager overseeing the tasting room and club, who gives me lots of input and assistance on our overall direct-to-consumer business. I hired her in 2012 when we opened the tasting room, and she is a superstar. My role is more about business development, marketing, all wholesale, out-of-state business, human resources, “take this show on the road” events, strategies, and bigger-picture stuff.