Buoyed by Community
Posted on December 14, 2017
What does it take to make a new business successful? This question burns in any entrepreneur’s mind as she maps out a business plan and powers forth. While seasoned executives inevitably have insight to share, some of the most powerful answers can arise from those who are just setting out on their way. Jennifer Reichardt is a Petaluma native embarking on her third year as principal of Raft Wines. As the company name subtly implies, her secret to success is: a strong support network.
If Reichardt is bastioned by a little help from her friends, she gives back in equal measure, volunteering regularly in the community. Her latest wine offerings include a skin-contact Viognier from the Sierra Foothills, Syrah from Dry Creek Valley, and Grenache from Lake Mendocino.