Instinct and “Electric Focus”
Ashley Holland
Posted on April 16, 2025
Every winemaker hails from circumstances that makes them unique. The best will leverage their life experience and use it to make their work in the cellar more distinctive. Ashley Holland is one such winemaker, harnessing instincts and insights she first learned on an Oklahoma horse ranch to guide her in creating organically farmed, increasingly acclaimed California wines.
With roots in the American heartland and a lifelong love of working with animals, Ashley was studying to become a veterinarian and riding on the equestrian team at Oklahoma State University. Then, quite unexpectedly, she veered into the wine world, lured by a beverage education class that introduced her to the expressive potential of the grape.
“I grew up on the back of a horse,” says Ashley, “I have always felt a certain way as soon as I walk through the doors of the barn. I feel that exact way walking into the winery, it is always an emphatic “hell yeah!” when I walk into the cellar.
Trusting her instincts has led to a sure path. After working harvests in Australia and New Zealand, Ashley landed in Sonoma County, where she has not only become a sought-after winemaking consultant but launched Read Holland Wines, recently named one of “15 New California Wineries You Need to Know” by Food & Wine Magazine.